Managing enterprise content a unified content strategy

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that wi...

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Bibliographic Details
Main Author: Rockley, Ann (-)
Other Authors: Kostur, Pamela, Manning, Steve
Format: eBook
Language:Inglés
Published: Indianapolis, Ind. : New Riders c2003.
Edition:1st ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627091306719
Description
Summary:Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (xxii, 565 p. ) ill
Available also in a print edition
Bibliography:Includes bibliographical references (p. [445]-448) and index.