Destination marketing organisations
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Oxford :
Elsevier
2004.
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| Edición: | 1st edition |
| Colección: | Advances in tourism research series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627075506719 |
| Sumario: | Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic liter |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (249 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781281010193 9786611010195 9781136411038 9780080494463 |
