Creating breakthrough products innovation from product planning to program approval

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous succe...

Descripción completa

Detalles Bibliográficos
Autor principal: Cagan, Jonathan, 1961- (-)
Otros Autores: Vogel, Craig M.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Financial Times/Prentice Hall PTR c2002.
Edición:1st edition
Colección:Financial Times Prentice Hall books
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627065806719

Ejemplares similares