Creating breakthrough products innovation from product planning to program approval
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous succe...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, NJ :
Financial Times/Prentice Hall PTR
c2002.
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| Edición: | 1st edition |
| Colección: | Financial Times Prentice Hall books
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627065806719 |
| Sumario: | Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (xxxii, 302 p. ) ill Available also in a print edition |
| Bibliografía: | Includes bibliographical references and index. |
