Marketing to the social web how digital customer communities build your business

Praise for Marketing to the Social Web""Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to f...

Full description

Bibliographic Details
Main Author: Weber, Larry (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons c2007.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627032806719
Description
Summary:Praise for Marketing to the Social Web""Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.""-Mark Fuller, Chairman, Monitor Group""Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lay
Item Description:Description based upon print version of record.
Physical Description:1 online resource (242 p.)
Bibliography:Includes bibliographical references (p. 217-222) and index.
ISBN:9781280916397
9786610916399
9780470177372