Actionable web analytics using data to make smart business decisions
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a ""culture of analysis"" inside your organization. Why you shou...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Indianapolis, IN :
Wiley Publishing
c2007.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627020806719 |
| Sumario: | Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a ""culture of analysis"" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (290 p.) |
| ISBN: | 9781282365360 9786612365362 9780470181133 |
