Lead generation on the web

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will wa...

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Bibliographic Details
Main Author: Myer, Tom (-)
Format: eBook
Language:Inglés
Published: Sebastopol, Calif. : O'Reilly [2007]
Edition:1st edition
Series:O'Reilly short cuts
O'Reilly short cuts.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626980606719
Description
Summary:Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (65 p.)