Lead generation on the web
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will wa...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, Calif. :
O'Reilly
[2007]
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| Edición: | 1st edition |
| Colección: | O'Reilly short cuts
O'Reilly short cuts. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626980606719 |
| Sumario: | Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale? If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (65 p.) |
