Record label marketing

Record label marketing

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ""how to"" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, an...

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Detalles Bibliográficos
Autor principal: Hutchison, Thomas W. (-)
Otros Autores: Macy, Amy, Allen, Paul
Formato: Libro electrónico
Idioma:Inglés
Publicado: Burlington, MA : Focal Press c2006.
Edición:1st edition
Materias:
Music trade.
Sound recordings > Marketing.
Sound recording industry.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626913406719
Tabla de Contenidos:
  • Marketing concepts and definitions
  • Markets, market segmentation and consumer behavior
  • The U.S. industry numbers
  • Record label operations
  • The profit and loss statement
  • SoundScan and the music business
  • How radio works
  • Charts, airplay and promotion
  • Publicity of recorded music
  • Advertising in the recording industry
  • Distribution
  • The music retail environment
  • Grassroots marketing
  • Internet marketing
  • Music videos
  • The international recording industry
  • Tour support and promotional touring
  • Special products and special markets
  • Marketing research
  • The recording industry of the future
  • The marketing plan
  • DeMand de world over.

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