Record label marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ""how to"" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, an...
| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Burlington, MA :
Focal Press
c2006.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626913406719 |
| Summary: | Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ""how to"" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing...* Builds your knowledge base by introducing the basics of the |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (427 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136124549 9781280754425 9786610754427 9780080468495 |
