The fourth wave business in the 21st century
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a ""fourth wave,"" an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustria...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler
c1996.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626894006719 |
| Sumario: | Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a ""fourth wave,"" an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change.The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future i |
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| Notas: | "An AV Communications book"--T.p. verso. |
| Descripción Física: | 1 online resource (236 p.) |
| Bibliografía: | Includes bibliographical references (p. 177-[204]) and index. |
| ISBN: | 9781283435376 9786613435378 9781609941321 |
