Marketing to moviegoers a handbook of strategies used by major studios and independents
""Marketing to Moviegoers"" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major mo...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press
2005.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626872506719 |
Tabla de Contenidos:
- Cover; Marketing to Moviegoers; Copyright; Contents; Preface; Introduction; Chapter 1. Creative Strategy; Chapter 2. Market Research; Chapter 3. Paid Media Advertising; Chapter 4. Promotional Tie-Ins/Product Placement; Chapter 5. Merchandising; Chapter 6. Publicity; Chapter 7. Distribution to Theaters; Chapter 8. Exhibition; Chapter 9. Major Studios; Chapter 10. Independent Distributors; Chapter 11. Foreign Language Films; Chapter 12. Prints & Advertising Funds; Glossary; Bibliography; Index
