Marketing to moviegoers a handbook of strategies used by major studios and independents
""Marketing to Moviegoers"" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major mo...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press
2005.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626872506719 |
| Sumario: | ""Marketing to Moviegoers"" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.This book will be indispensable for film marketing exec |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (313 p.) |
| Bibliografía: | Includes bibliographical references (p. 287) and index. |
| ISBN: | 9781136068621 9781281005861 9786611005863 9780080491776 |
