Marich, R. (2005). Marketing to moviegoers: A handbook of strategies used by major studios and independents (1st edition.). Focal Press.
Cita Chicago Style (17a ed.)Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. 1st edition. Boston: Focal Press, 2005.
Cita MLA (9a ed.)Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. 1st edition. Focal Press, 2005.
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