APA (7th ed.) Citation

Marich, R. (2005). Marketing to moviegoers: A handbook of strategies used by major studios and independents (1st edition.). Focal Press.

Chicago Style (17th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. 1st edition. Boston: Focal Press, 2005.

MLA (9th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. 1st edition. Focal Press, 2005.