Programming for TV, radio, and the Internet strategy, development, and evaluation
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensi...
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press
c2005.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626871806719 |
Tabla de Contenidos:
- Cover; Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation; Copyright; Contents; About the Authors; Preface; 1: The History of Programming; THE NEED FOR PROGRAMMING; THE EARLY DAYS OF PROGRAMMING; THE BEGINNING OF NETWORK PROGRAMMING: A NEW LEASE FOR RADIO; Radio's Golden Age: The Advertising Agency Years; THE INTRODUCTION OF TELEVISION AND ITS EFFECT ON RADIO; PROGRAMMING CYCLES AND TRENDS; RADIO REDUX: THE SWITCH FROM SHOWS TO FORMATS; TELEVISION'S GOLDEN AGE OF DRAMA; QUIZ SHOWS TAKE CENTER STAGE; THE TELEVISION NETWORKS TAKE OVER PROGRAMMING
- THE DEVELOPMENT OF PUBLIC BROADCASTINGTHE FINANCIAL INTEREST AND DOMESTIC SYNDICATION RULE; THE RISE OF INDEPENDENT STATIONS AND SYNDICATORS; THE EXPLOSION OF CABLE; SYNDICATION IN RADIO; NEW NETWORKS WITH TARGETED AND NICHE PROGRAMMING; THE QUEST FOR A YOUNG DEMOGRAPHIC; VIEWING PATTERNS AND CHANGING AUDIENCE ATTENTION SPANS; THE DECLINE OF LONGFORM PROGRAMMING; SUPERCHARGED PROGRAMMING CHOICES: THE INTERNET; NEW MEDIA RECORDING TECHNOLOGIES; THE RISE OF CONSUMER-SUPPORTED MEDIA; THE VIDEO GAME EXPLOSION; REGULATIONS; GLOBALIZATION; EXERCISES; REFERENCES/NOTES
- 2: Sources of Television ProgrammingBEYOND THE IDEA-INTO THE ""DEEP POCKETS""; MAJOR PRODUCTION COMPANIES; INDEPENDENT PRODUCTION COMPANIES; FOREIGN PRODUCTION SOURCES; NETWORKS; STATIONS; BUYERS; SYNDICATORS; ADVERTISERS; IN-HOUSE PRODUCTION; MEMBERS OF THE PUBLIC; NEWSPAPERS, MAGAZINES, AND BOOKS; MANAGERS, AGENTS, AND STARS; EXERCISES; REFERENCES/NOTES; 3: Sources of Radio and Internet Programming; SOURCES OF PROGRAMMING FOR RADIO; Syndicator/Network Programming; The Purpose of Today's Radio Networks/Syndicators; From Town to City to Metropolis and Syndication; Sources of Music Programming
- Sources of News ProgrammingSources of Talk Radio Programming; Sources of Other Programming; Sources of Satellite Radio Programming; Sources of Low-Power FM Programming; SOURCES OF INTERNET PROGRAMMING; Every Computer a Potential Source of Programming; Obstacles to Internet Mass Usage; Traditional Media Sources; Internet-Only Sources; Private vs. Public Sources of Programming; EXERCISES; REFERENCES/NOTES; 4: Development; TELEVISION DEVELOPMENT; Securing the Rights; Attaching a Star, Writer, or Showrunner During the Development Process; The Role of Agents; Development Deals
- Getting Ready for the Pitch: Creating a Log LineWriting an Effective Log Line; Getting a Meeting; The Pitch Meeting; "Laying Pipe" for a Pass; Fundamentals of the Deal; Public Television Development; Syndication Development; Station Development; The Pilot; Development Ratios; Testing; The Decision; Globalization; RADIO DEVELOPMENT; Developing a Format; Management and Consultants; Developing Programming; Profit and Other-Than-Profit Motives; Satellite Radio Development; Public Radio Development; INTERNET DEVELOPMENT; History of Internet Development; Traditional Developers Adapt to the Internet
- A New Venue for Independent Developers
