Programming for TV, radio, and the Internet strategy, development, and evaluation
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensi...
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| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press
c2005.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626871806719 |
| Sumario: | Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to |
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| Notas: | Rev. ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. Boston : Focal Press. c1994. |
| Descripción Física: | 1 online resource (344 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781136068850 9781136068867 9781281008787 9786611008789 9781423708049 9780080480466 |
