Intrapreneurship managing ideas within your organization
"As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organization...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] :
University of Toronto Press
2011.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623541206719 |
Tabla de Contenidos:
- Chapter 1: Introduction
- Chapter 2: Ideas, Roles, and Process
- Chapter 3: Idea Generation and Mobilization
- Chapter 4: Advocacy and Screening
- Chapter 5: Idea Experimentation
- Chapter 6: Idea Commercialization
- Chapter 7: Diffusion and Implementation of Ideas
- Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage.
