Show me the money! how to make money through sports marketing
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Autho...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England :
Bloomsbury
[2013]
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623541106719 |
| Sumario: | How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona for over five years. During that time he made a major contribution towards the commercial transformation that saw the club increase its revenue to over 400 million euros per year. He now works as a cons |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (273 p.) |
| ISBN: | 9781472903044 9781472903037 |
