Communication theory : media, technology and society

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Communication theory media, technology and society

This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.

Bibliographic Details
Main Author:	Holmes, David, 1962- (-)
Format:	eBook
Language:	Inglés
Published:	London ; Thousand Oaks, Calif. : SAGE 2005.
Subjects:	Mass media and technology. Mass media > Social aspects.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623539306719

Description
Summary:	This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
Item Description:	Description based upon print version of record.
Physical Description:	1 online resource (xiv, 255 p.)
Audience:	Specialized.
Bibliography:	Includes bibliographical references and index.
ISBN:	9786611251215 9780761970699 9781281251213 9781847877246