Communication theory media, technology and society
This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE
2005.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623539306719 |
| Sumario: | This text offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (xiv, 255 p.) |
| Público: | Specialized. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9786611251215 9780761970699 9781281251213 9781847877246 |
