Fundamentals of global strategy : a business model approach

Fundamentals of global strategy a business model approach

This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to...

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Detalles Bibliográficos
Autor principal: De Kluyver, Cornelis A. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press 2010.
Edición:1st ed
Colección:Strategic management collection,
Materias:
International business enterprises.
Strategic planning.
Globalization.
Global strategy
global competitive advantage
business model
value creation
value proposition
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
innovation
outsourcing
offshoring
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623519006719
Tabla de Contenidos:
  • List of figures
  • Preface
  • Acknowledgments
  • Part I. Understanding globalization
  • 1. Competing in a global world
  • 2. The globalization of companies and industries
  • 3. Generic strategies for global value creation
  • 4. Global strategy as business model change
  • Part II. Globalizing the business model
  • 5. Target markets and modes of entry
  • 6. Globalizing the value proposition
  • 7. Global branding
  • 8. Globalizing the value chain infrastructure
  • 9. Global supply-chain management
  • 10. Globalizing the management model
  • Appendix A. Global trade: doctrines and regulation
  • Appendix B. Suggested cases
  • Notes
  • References
  • Index.

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