Business storytelling for dummies
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a g...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ:
Wiley
c2014.
Hoboken, New Jersey : 2014. |
| Colección: | For dummies Business storytelling for dummies
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623429106719 |
Tabla de Contenidos:
- Contents at a Glance; Table of Contents; Introduction; About This Book; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Business Storytelling; Chapter 1: The Scoop on Business Storytelling; Storytelling's Role in Business; How We Define Story; How Stories Impact People; Dispelling the Myths of Storytelling; Chapter 2: The Why, What, How, and Who of Business Storytelling; It's a Proven Fact: Storytelling Works; What Makes Business Storytelling Different?; Using Stories at Work; Storytelling Principles in Business
- Chapter 3: What Makes a Story a StoryRecognizing a Story Based on Its Core Elements; Defining Different Types of Narrative; Putting It All Together; Chapter 4: Stories to Have in Your Hip Pocket; Having Stories Ready to Go; "Founding" Stories; "What We Stand For" Stories; "What We Do" Stories; "Future" Stories; "Success" Stories; "Overcoming Barriers" Stories; "Memorable Customer" Stories; Stories to Avoid; Chapter 5: Listening: Hearing What Others Have to Say and Capturing It; Improving Storytelling by Listening; Deciding on Perspective; Evoking a Story; Listening to Stories
- Capturing and Preserving the Raw StoryPart II: Moving People to Action: Creating Compelling Stories; Chapter 6: Crafting a Story; Driving Home the Story's Key Message; Starting a Story; Clarifying the Core Conflict; Ending the Story: This Isn't Disney; Creating a Detailed Story Outline; Differences Between Oral and Print; Chapter 7: Polishing a Story: Structure and Embellishments; Choosing a Story Structure; Getting a Story to Pop; Making the Story Memorable; Putting All This Together for Pam's Story; Chapter 8: What to Do About Data; Engaging the Brain; Distinguishing Data and Information
- Making Sense versus Making MeaningIncluding Data Is a Must: What to Do; Massaging Complex Data; Crafting a Great Story with Data; Structuring a Data-Rich Presentation; Chapter 9: Expanding and Contracting Your Story; Shortening a Story; Lengthening a Story; Changing It Up: Stories Are Flexible; Part III: Sharing Stories for Maximum Value; Chapter 10: Getting Comfortable Telling Stories; Playing Out the Telling-Listening Cycle; Enhancing Your Telling Skills; Practicing Your Story; Ready, Get Set . . .; Telling Stories: More Considerations; Chapter 11: Moving Stories into Multiple Media
- Criteria for Deciding on MediaOral: Storytelling in Person; Digital: Visual Storytelling; Audio: The Sound of Storytelling; Written: Old School Stories; Graphic: Sharing via Graphic Works; Icons: Sharing Iconic Stories; Deciding Which Medium Fits Your Needs; Creating Stories That Go Viral; Chapter 12: Incorporating Story in Your Organization; Overcoming Resistance; Assessing Storytelling Competence; Taking Personal Ownership of Story; Getting Story into an Enterprise's DNA; Avoiding Ethical Problems; Part IV: Tailoring Storytelling to Special Circumstances
- Chapter 13: Storytelling to Fund Your Passion
