Business storytelling for dummies

Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a g...

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Detalles Bibliográficos
Otros Autores: Silverman, Lori L. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ: Wiley c2014.
Hoboken, New Jersey : 2014.
Colección:For dummies Business storytelling for dummies
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623429106719
Descripción
Sumario:Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this-and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examplesProven case studies, tips, and templatesHow to get resul
Notas:Includes index.
"Making things easier!"--cover.
Descripción Física:1 online resource (387 p.)
ISBN:9781118730171
9781118730287