Intercultural business communication

Intercultural business communication

For courses in Intercultural Business Communication.   Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in...

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Detalles Bibliográficos
Otros Autores: Chaney, Lillian H., author (author), Martin, Jeanette S., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, Essex : Pearson [2014]
Edición:Sixth, Pearson new international edition
Colección:Always learning.
Materias:
Business communication > Case studies.
Libros electrónicos.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623428206719
Tabla de Contenidos:
  • Cover
  • Table of Contents
  • 1. The Nature of Intercultural Communication
  • 2. Universal Systems
  • 3. Contrasting Cultural Values
  • 4. Cultural Shock
  • 5. Language
  • 6. Oral and Nonverbal Communication Patterns
  • 7. Written Communication Patterns
  • 8. Global Etiquette
  • 9. Business and Social Customs
  • 10. Intercultural Negotiation Process
  • 11. Intercultural Negotiation Components
  • Index.

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