Intercultural business communication
For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, Essex :
Pearson
[2014]
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| Edición: | Sixth, Pearson new international edition |
| Colección: | Always learning.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623428206719 |
| Sumario: | For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (294 pages) : illustrations |
| ISBN: | 9781292052311 |
