Co-creating brands : brand management from a co-creative perspective

Co-creating brands brand management from a co-creative perspective

Detalles Bibliográficos
Otros Autores: Ind, Nicholas, author (author), Schmidt, Holger, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: London, England : Bloomsbury Business [2019]
Materias:
Brand name products > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623426106719

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