Co-creating brands : brand management from a co-creative perspective

Co-creating brands brand management from a co-creative perspective

Detalles Bibliográficos
Otros Autores: Ind, Nicholas, author (author), Schmidt, Holger, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: London, England : Bloomsbury Business [2019]
Materias:
Brand name products > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623426106719
Descripción
Descripción Física:1 online resource (337 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781472962270

Ejemplares similares