Co-creating brands : brand management from a co-creative perspective

Co-creating brands brand management from a co-creative perspective

Bibliographic Details
Other Authors: Ind, Nicholas, author (author), Schmidt, Holger, author
Format: eBook
Language:Inglés
Published: London, England : Bloomsbury Business [2019]
Subjects:
Brand name products > Management.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623426106719
Description
Physical Description:1 online resource (337 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781472962270

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