Global public relations spanning borders, spanning cultures
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Writ...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2009.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623422406719 |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; List of tables; List of figures; Foreword; Preface; Acknowledgments; Contributing authors; Part 1; Chapter 1 Common ground; Chapter 2 Evolution of the profession; Chapter 3 Theories and methods; Part 2; Chapter 4 Comparative cultural metrics; Chapter 5 Structural comparisons; Chapter 6 The state of the public relations profession; Part 3; Chapter 7 South and Southeast Asia; Chapter 8 Evolutionary public relations in China, Japan and South Korea: A comparative analysis; Chapter 9 The Middle East; Chapter 10 Public relations in sub-Saharan Africa
- Chapter 11 Latin AmericaChapter 12 Central and Eastern Europe; Chapter 13 Western Europe and "legacy" countries; Chapter 14 A look to the future: Emerging global trends likely to influence international public relations practice; Index
