Global public relations spanning borders, spanning cultures
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Writ...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2009.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623422406719 |
| Sumario: | This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the disciplinecommunication across culturestrends affecting the public relations profession throughout the world. Incorporating case stud |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (329 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781134061297 9781281932006 9786611932008 9780203890189 |
