Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Lead with a story a guide to crafting business narratives that captivate, convince, and inspire

Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

Detalles Bibliográficos
Autor principal: Smith, Paul, 1967 July 3- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association c2012.
Edición:1st edition
Materias:
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623414606719
Descripción
Sumario:Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Notas:Includes index.
Descripción Física:1 online resource (289 p.)
ISBN:9781621984702
9781283572057
9786613884503
9780814420317

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