Global Operations Strategy Fundamentals and Practice

While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy,...

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Detalles Bibliográficos
Autor principal: Gong, Yeming. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg 2013.
Edición:1st ed. 2013.
Colección:Springer Texts in Business and Economics,
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009469169406719
Descripción
Sumario:While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Notas:Includes index.
Descripción Física:1 online resource (332 p.)
ISBN:9783642367083