GfK marketing intelligence review
Nuevo Título: | NIM Marketing Intelligence Review |
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Título anterior: | Jahrbuch der Absatz- und Verbrauchsforschung Yearbook of marketing and consumer research |
Autor Corporativo: | |
Formato: | Revista digital |
Idioma: | Inglés |
Publicado: |
Warsaw, Poland :
De Gruyter Open
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009437742706719 |
Publicado: | Began with volume 1, issue 1 (May 2009) |
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Notas: | Refereed/Peer-reviewed Print version published: Nürnberg, Germany : GfK Nürnberg, 2009- Adapted and rewritten versions of articles selected from leading marketing journals. |
Descripción Física: | 1 online resource |
Frecuencia de Publicación: | Semiannual |
Formato: | Mode of access: World Wide Web. |
Publicación relacionada: | Merger of: Jahrbuch der Absatz- und Verbrauchsforschung, and: Yearbook of marketing and consumer research. Issued also in German with the same title, 2014- |