I don't even recognize you anymore the limits of the protection of alteration and modernisation of fictitious characters
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
Otros Autores: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Baden-Baden, [Germany] :
Nomos Verlagsgesellschaft mbH & Co. KG
2015
2015. |
Edición: | First edition |
Colección: | MIPLC studies ;
Volume 24. |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009432230406719 |
Tabla de Contenidos:
- Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?
- IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America
- 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International