I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters

I don't even recognize you anymore the limits of the protection of alteration and modernisation of fictitious characters

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

Bibliographic Details
Other Authors: Niedersüss, Carl Dominik J., author (author)
Format: eBook
Language:Inglés
Published: Baden-Baden, [Germany] : Nomos Verlagsgesellschaft mbH & Co. KG 2015
2015.
Edition:First edition
Series:MIPLC studies ; Volume 24.
Subjects:
Trademarks > Law and legislation > Germany.
Trademarks > Law and legislation > United States.
Copyright > Characters > Germany.
Copyright > Characters > United States.
Unterhaltungs- und Medienrecht
Marke
Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Herstellernamen
Medienrecht
Herkunftszeichen
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009432230406719
Description
Summary:Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (73 p.)
Bibliography:Includes bibliographical references.
ISBN:9783845257143

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