Drones and the Creative Industry : Innovative Strategies for European SMEs

Drones and the Creative Industry Innovative Strategies for European SMEs

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Wi...

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Bibliographic Details
Other Authors: Santamarina-Campos, Virginia (Editor), Santamarina-Campos, Virginia. editor (editor), Segarra-Oña, Marival. editor
Format: eBook
Language:Inglés
Published: Cham Springer Nature 2018
Cham : 2018.
Edition:1st ed. 2018.
Subjects:
Management.
Industrial management.
Digital media.
Small business.
Motion pictures.
Culture—Economic aspects.
Innovation/Technology Management.
Digital/New Media.
Small Business.
Film/TV Industry.
Cultural Economics.
Business
Management science
Management
Industrial management
Digital media
Small business
Motion pictures
Culture—Economic aspects
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009430468406719
Description
Summary:This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.
Physical Description:1 online resource (X, 161 p. 58 illus., 53 illus. in color.)
ISBN:9783319952611

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