O percurso dos gêneros do discurso publicitário uma análise das propagandas da Coca-Cola
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-disco...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Portugués |
| Publicado: |
Brazil :
SciELO Books - Editora UNESP
2009
2009 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009427715906719 |
| Sumario: | The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages and texts. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (257 pages) : digital, PDF file(s) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9788579830112 |
