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The expressive organization linkking identity, reputation, and the corporate brand

This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.

Detalles Bibliográficos
Otros Autores:	Schultz, Majken, editor (editor), Hatch, Mary Jo, editor, Larsen, Mogens Holten, editor
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Oxford : Oxford University Press 2023.
Colección:	Oxford scholarship online.
Materias:	Brand name products. Organizational behavior. Corporate image. Business and Management.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426769706719

Descripción
Sumario:	This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.
Notas:	Previously issued in print: 2000.
Descripción Física:	1 online resource (xv, 292 pages)
ISBN:	9781383019223 9781280819490