Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...

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Bibliographic Details
Other Authors: Habryn, François, author (author)
Format: eBook
Language:Inglés
Published: Karlsruhe : KIT Scientific Publishing 2012
2012
Subjects:
Customer intimacy .
Business analytics.
Social networks.
Services
Social Networks
Business Analytics
Customer Intimacy
Strategy
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426604006719

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