Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

Customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...

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Detalles Bibliográficos
Otros Autores: Habryn, François, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Karlsruhe : KIT Scientific Publishing 2012
2012
Materias:
Customer intimacy .
Business analytics.
Social networks.
Services
Social Networks
Business Analytics
Customer Intimacy
Strategy
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426604006719

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