Customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...

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Bibliographic Details
Other Authors: Habryn, François, author (author)
Format: eBook
Language:Inglés
Published: Karlsruhe : KIT Scientific Publishing 2012
2012
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426604006719
Description
Summary:The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Physical Description:1 online resource (356 pages): illustrations
Also available in print form
Bibliography:Includes bibliographical references.