Journal of marketing

Detalles Bibliográficos
Título anterior:American Marketing Journal
National Marketing Review
Autores Corporativos: American Marketing Association (-), American Marketing Society, National Association of Marketing Teachers
Formato: Revista digital
Idioma:Inglés
Publicado: New York : American Marketing Association 1936-
Thousand Oaks, CA :
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423613806719
Descripción
Publicado:Vol. 1, no. 1 (July 1936)-
Notas:Refereed/Peer-reviewed
Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
Frecuencia de Publicación:Bimonthly, 2008-
Formato:Mode of access: World Wide Web.
ISSN:15477185
Publicación relacionada:Formed by the union of: American marketing journal (Online), and: National marketing review (Online).