Advertising Progress American Business and the Rise of Consumer Marketing
Contains primary source material.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Johns Hopkins University Press
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| Colección: | Studies in industry and society.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009422349806719 |
| Sumario: | Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. |
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| Notas: | The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. Originally published as Johns Hopkins Press in 1998 |
| Descripción Física: | 1 online resource (1 online resource (xiv, 479 pages) :) illustrations |
| Bibliografía: | Includes bibliographical references (pages 387-451) and index. |
| ISBN: | 9781421434179 |
| Acceso: | Open access |
