DigiTalk del mrqueting directe a la comunicacio 2.0
This book by Núria Escalona explores the evolution and impact of communication in the digital age, particularly focusing on the shift from direct marketing to communication 2.0. It delves into the historical development of the World Wide Web, transitioning from Web 1.0 to the social Web 2.0 and the...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Catalán |
| Publicado: |
Barcelona :
Editorial UOC
2013.
|
| Edición: | 2.® edición revisada |
| Colección: | Colección Cuadernos Metodológicos ;
37. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009421430506719 |
| Sumario: | This book by Núria Escalona explores the evolution and impact of communication in the digital age, particularly focusing on the shift from direct marketing to communication 2.0. It delves into the historical development of the World Wide Web, transitioning from Web 1.0 to the social Web 2.0 and the semantic Web 3.0. The author examines the changing paradigms in communication, the rise of prosumers, and the role of social media in personal branding and corporate identity. Intended for professionals and students in digital communication, marketing, and public relations, the book provides insights into managing digital identities and the strategic planning of social media campaigns. |
|---|---|
| Notas: | Incluye indice. |
| Descripción Física: | 1 recurso en línea |
| Bibliografía: | Incluye bibliografia. |
| ISBN: | 9788490640791 |
