Journal of marketing management

Bibliographic Details
Corporate Authors: Chartered Institute of Marketing (-), Academy of Marketing
Format: eJournal
Language:Inglés
Published: Helensburgh, Scotland : Westburn Publishers
London : Academic Press
Abingdon, UK : Taylor & Francis
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419926406719
Description
Published:Began with vol. 1, issue 1/2 (1985)
Item Description:Refereed/Peer-reviewed
"The Journal of Marketing Management is the official Journal of the Academy of Marketing."
Each title in series was originally published as a special issue of the Journal of Marketing Management, but now published as separate series under title: Key issues in marketing management [ISSN 2578-4552].
Publication Frequency:18 issues per year, 2014-
ISSN:14721376