APA (7th ed.) Citation

Mittal, V., & Frennea, C. (2010). Customer satisfaction: A strategic review and guidelines for managers. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Mittal, Vikas, and Carly Frennea. Customer Satisfaction: A Strategic Review and Guidelines for Managers. Cambridge, Mass.: Marketing Science Institute, 2010.

MLA (9th ed.) Citation

Mittal, Vikas, and Carly Frennea. Customer Satisfaction: A Strategic Review and Guidelines for Managers. Marketing Science Institute, 2010.