APA (7th ed.) Citation

Rust, R. T., & Huang, M. (2011). Service marketing: Insights and directions. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Rust, Roland T., and Ming-Hui Huang. Service Marketing: Insights and Directions. Cambridge, Mass.: Marketing Science Institute, 2011.

MLA (9th ed.) Citation

Rust, Roland T., and Ming-Hui Huang. Service Marketing: Insights and Directions. Marketing Science Institute, 2011.