Service marketing insights and directions

Bibliographic Details
Main Author: Rust, Roland T. (-)
Other Authors: Huang, Ming-Hui
Format: Book
Language:Inglés
Published: Cambridge, Mass. : Marketing Science Institute cop. 2011
Series:Fast Forward Series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991008059139706719
Description
Physical Description:22 p. : il. ; 28 cm
Bibliography:Inclou referències bibliogràfiques
ISBN:9780982387764