Game-based marketing inspire customer loyalty through rewards, challenges and constests
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Hoboken :
Wiley
2010
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007887769706719 |
| Item Description: | Índex |
|---|---|
| Physical Description: | XVIII, 220 p. : il. ; 24 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780470562239 |
