Principles of marketing

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Armstrong, Gary
Format: Book
Language:Inglés
Published: Boston [etc.] : Pearson Education: Prentice Hall cop. 2012
Edition:14th ed., global ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007730909706719
Description
Physical Description:xxiv, 613, [97] p. : il., color ; 28 cm
Paginació múltiple : il. col. ; 29 cm
Bibliography:Bibliografia. Índexs. Glossari
ISBN:9780273752431
9780132167123