Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Pearson.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Boston [etc.]: Pearson, 2012.

Cita MLA (9a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Pearson, 2012.