Integrated advertising, promotion, and marketing communications
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
Pearson
cop. 2012
|
| Edition: | 5th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007287119706719 |
| Item Description: | Índex |
|---|---|
| Physical Description: | 463 p. : il. ; 28 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780273753285 |
